In this episode, Rachelle and Substantial sit down with rapper, producer, and record executive, Tonedeff to explore the reality of being an independent, multi-hyphenate creative and executive in today’s music industry.

He’s opened for Common, Rahzel, The Beatnuts, Royce da 5'9", and Brand Nubian. Tonedeff has appeared as a guest artist on several releases, including, Masta Ace, Pumkinhead, Cunninlynguists, Immortal Technique, and the controversial record by KRS-One diss track "Clear Em Out." In 1997, he founded the QN5 Music label and releases music independently.

ARTdustry podcast is sponsored by Words Beats and Life inc.

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ARTdustry podcast is where art meets industry powered by Words, Beats & Life. Rachelle Etienne-Robinson and Stan “Substantial” Robinson, founders and co-CEOs of Substantial Art & Music lead discussions on the business of art; from creating, producing, presenting, marketing, performing, and selling your art. Listen to interviews with individual artists, curators, directors, creative entrepreneurs, and various professionals in the visual and performing arts.