Tonedeff: A Champion for Independent Artistry | ARTdustry Podcast: Season 4 EP. 4

PodcastsCreative Employment
Written By Substantial "Stan" Robinson and Rachelle Etienne-Robinson

In this episode, Rachelle and Substantial sit down with rapper, producer, and record executive, Tonedeff to explore the reality of being an independent, multi-hyphenate creative and executive in today’s music industry.

He’s opened for Common, Rahzel, The Beatnuts, Royce da 5'9", and Brand Nubian. Tonedeff has appeared as a guest artist on several releases, including, Masta Ace, Pumkinhead, Cunninlynguists, Immortal Technique, and the controversial record by KRS-One diss track "Clear Em Out." In 1997, he founded the QN5 Music label and releases music independently.

ARTdustry podcast is sponsored by Words Beats and Life inc.

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ARTdustry podcast is where art meets industry powered by Words, Beats & Life. Rachelle Etienne-Robinson and Stan “Substantial” Robinson, founders and co-CEOs of Substantial Art & Music lead discussions on the business of art; from creating, producing, presenting, marketing, performing, and selling your art. Listen to interviews with individual artists, curators, directors, creative entrepreneurs, and various professionals in the visual and performing arts.

Substantial "Stan" Robinson and Rachelle Etienne-Robinson

Substantial Art & Music LLC (SAM) is a multimedia organization focused on providing consulting services to the visual and performing arts community. SAM was founded in 2017, by husband and wife duo Stan “Substantial” Robinson and Rachelle Etienne-Robinson. Together they provide design and consulting services to emerging and established independent artists, entrepreneurs and organizations. SAM provides professional advice and guidance through consultations, workshops, webinars as well as provide additional services like graphic/web design. SAM has facilitated workshops at Amazon headquarters in Seattle, Washington, the Hawaii State Art Museum, Pratt Institute, and Otakon. In addition, Stan and Rachelle produce and host a biweekly podcast called ARTdustry: where art meets industry. SAM has produced special events that have been featured in several media outlets like WTOP, Washington Informer, and Fox 5 DC. In 2020, SAM was named Carib Biz Network Top 50 Influential Caribbean American Entrepreneurs & Freelancers.

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